But it also shows how Apple has wrestled with Google’s rise and how some at Apple yearned for “optionality.” Apple didn’t immediately respond to a request for comment.
(Last week, Nadella testified that he has spent every year of his tenure as CEO trying to persuade Apple to adopt Bing.)
He made a similar argument internally about DuckDuckGo, saying in an email that moving ahead with that partnership was “probably a bad idea.” (DuckDuckGo licenses search results from Bing.)
Still, Giannandrea testified, some within Apple thought that dealing with Bing in some fashion could yield benefits to Apple.
Apple today has the enormous resources to build a true rival to Google, Giannandrea testified.
Persons:
Microsoft’s Bing, they’ve, Gabriel Weinberg, John Giannandrea, Apple, Apple didn’t, Laura Jones, Jeff Chiu, Giannandrea, Bing, Tim Cook, Satya Nadella, Nadella, DuckDuckGo, Weinberg, Jakub Porzycki, ” Weinberg, ”, Apple’s, Cook, Bing “, “, Adrian Perica, ” Giannandrea, “ it’s
Organizations:
CNN, Apple, Google, Microsoft, Cook, Bing, Mozilla, Opera, Samsung
Locations:
Bing, San Francisco